Topic
Marketing foundations
Funnels, offers, email, and the basics every owner should know.
How much should a local business spend on marketing?
The honest budget math — percentage rules and when to break them, spending by growth stage, the free-first sequence, and how to tell working spend from wasted spend.
How a new local business gets its first 100 customers
The zero-to-100 playbook — the free foundations, the warm circle done right, neighborhood visibility, converting every early job into reviews and referrals, and when to add paid.
How to set up a sales funnel for a local business
What a sales funnel is in plain English, and how to build one that turns strangers into booked jobs — with the leaks to plug at every stage.