Reviews & reputation

Not all review platforms pay the same — where local customers actually look, how each platform treats review asks, and the 90/10 strategy that stops reputation-spreading too thin.

Word-for-word response scripts for every kind of bad review — the fair complaint, the unfair one, the fake, and the feud — plus the rules that turn a 1-star into marketing.

The review-getting system for local businesses — the right moment to ask, scripts that don't feel awkward, making it a habit instead of a hope, and handling the bad ones.